Since the beginning, our fabrics have been Genetic Denim’s distinguishing characteristic. Each season we focus on developing innovative fabrications that will make women feel and look great. Genetic Denim’s Creative Director, Ali Fatourechi, uses groundbreaking techniques to produce new denim fabrics that bring a freshness and uniqueness to his denim unlike anything else on the market. Genetic Denim, in Spring 2012, introduced Silk Denim, a new denim fabrication that will take the denim industry by storm. The new Silk Denim fabrication is significantly lighter and more flexible than its denim predecessors, yet follows the contours of one’s body, maintaining the recovery and sophisticated of Genetic Denim.

Genetic Denim is known for incorporating various fabrications, such as twill, moleskin faux leather, suede and jacquard into its denim design. According to Ali Fatourechi, “Fabric innovation is critical in producing the best jeans on the market.   The Genetic Denim customer is looking for sexy jeans that they can wear day to night and for everything in between. At Genetic Denim, we strive to design not only the best fitting jeans but the most comfortable jeans.” Genetic Denim continues to be a leader in fabric innovation in the denim market.